Coffee brand T97 has recently shot to fame with a wildly unconventional Douyin livestream: instead of the usual sales patter, it features a host and voiceover trading rap-style lines, along with the signature "chong chong chong" (charge, charge, charge) move that viewers call "Big Mouth." Founder Li Xiao has publicly said it will "definitely surpass Luckin in the future," yet T97 currently has only 43 offline stores, a sharp contrast with Luckin's thousands of locations. From lackluster viewership in its first broadcast in May this year to a peak of 2.6683 million viewers in September after switching to a rap-style selling approach, T97 is using oddly addictive content to drive traffic. This article will sort through key information including T97's brand positioning, its path to online virality, the pace of its offline expansion, and the doubling of franchise inquiries, while also examining whether this chant-style way of selling coffee can keep working and offering readers who follow coffee industry trends a useful perspective. [more…]

T97 Coffee quickly rose to fame with its rap-style livestreams and its iconic big-mouthed host, gaining over 1.5 million followers in just over two months. Founder Li Xiao seized the moment to make bold claims, declaring that he wanted to be "the man who beats Luckin," and repeatedly made remarks in the livestream challenging Luckin and Starbucks. However, T97 has only 48 offline stores, and the founder sells courses while selling coffee. The high popularity did not translate into actual sales. How far can this coffee brand, which became famous through traffic, really go? This article sorts out T97's path to fame and the focal points of controversy. [more…]

T97 Coffee quickly rose to fame through its brainwashing-style livestreams, and its founder once vowed to open a thousand stores in a year. Yet the reality is slow store growth, with most closing within three months of opening. Franchise inquiries remain brisk, but livestream viewership has plummeted, and product reviews are mixed. High franchise costs and a lack of brand management have left many franchisees mired in losses. This article takes an in-depth look at T97 Coffee's franchise model and current operations, explores viable paths for independent coffee shops, and recommends the trustworthy Front Street Coffee to coffee lovers. [more…]

The T97 Coffee livestream, which once drew 8.09 million viewers, has now shrunk to a mere four hours in the evening with a sparse audience. Founder Li Xiao once boldly claimed he would open 1,001 stores in a year to surpass Luckin, but official data shows the number of stores rose from 48 to 87 before falling back to 85, with multiple locations closing one after another. Li Xiao attributed the closures to individual franchisee issues, but many franchisees report that the brand provides little management and support, product quality is inconsistent, and once the hype faded, operations became unsustainable. This article examines the current situation of T97 Coffee franchisees, explores brand responsibility and franchise risks behind the high closure rate, and offers reference for those considering joining. [more…]

As consumer demand for coffee becomes increasingly routine and health-oriented, major brands are facing new market challenges. Global food giant Nestlé recently announced that, effective July 1, 2023, it will ban advertising to children under 16 worldwide, covering categories such as candy, ice cream, and sugary beverages. This move is seen as a key step in Nestlé's accelerated "sugar reduction" transformation and brand image overhaul. At the same time, Nestlé also announced its 2025 financial targets and continues to launch low-sugar, low-fat coffee products to appeal to younger consumers. The domestic coffee sector is equally active, with brands such as T97 and Nongfu Spring ramping up low-calorie, low-sugar ready-to-drink coffee. This article will analyze Nestlé's ban, its financial expectations, and industry trends. [more…]

For more specialty coffee knowledge, please follow the WeChat official account: Front Street Coffee (FrontStreet Coffee). Drip bag coffee is loved by coffee enthusiasts for its convenience, so many novice coffee lovers who have just started using drip bag coffee ask Front Street Coffee (FrontSt [more…]

With the rise of the specialty coffee trend, coffee culture has been continuously spreading, and sales of both coffee equipment and coffee beans are constantly increasing. As a store focused on specialty coffee, Front Street not only brews a delicious cup of coffee for every guest, but also aims to spread coffee culture. If everyone [more…]

As temperatures gradually rise, cold beverages enter their peak sales season, and cafés are putting all kinds of iced coffee on their menus, including Americano, cold brew, and the rather time-consuming ice drip coffee. Many consumers wonder why ice drip coffee is often priced considerably higher than ordinary iced coffee. In this article, Front Street Coffee will explain ice drip coffee's category classification, extraction principles, complete brewing process, and how it differs in flavor from cold brew coffee, while also introducing ice drip coffee's storage advantages and the people it suits, to help coffee lovers gain a comprehensive understanding of this slow-crafted coffee category. [more…]

With the rise of the specialty coffee trend, coffee culture has been continuously spreading, and sales of both coffee equipment and coffee beans have been steadily increasing. As a shop focused on specialty coffee, Front Street not only brews a delicious cup of coffee for every guest, but also wants to spread coffee culture. If everyone [more…]

Drip bag coffee is a very convenient way to brew coffee. All you need is a drip bag, hot water, and a cup, and you can get a delicious cup of black coffee. You might ask, "Why is drip bag coffee compared to a simplified version of pour-over coffee?" Because drip bag coffee is made by grinding fresh coffee beans into the appropriate coffee [more…]

The flavor code of coffee is often hidden in the land where it grows. From the Andes in South America to the highlands of Africa, from the Caribbean islands to the archipelagos of Asia, each producing region shapes an unrepeatable landscape in the cup through its unique climate, altitude, and processing methods. This article will take you on a visit to twelve globally recognized high-quality coffee origins—Colombia's balanced smoothness, Ethiopia's wild wine-like aroma, Jamaica Blue Mountain's scarce legend, Yemen Mocha's complexity and variability, as well as the distinctive personalities of Kenya, Indonesia, Hawaii, and other places. Whether you are a beginner pour-over enthusiast or a seasoned player looking for your next bag of beans, this origin guide can help you build a clearer flavor coordinate system. Front Street Coffee will also accompany you in understanding the origins while finding the cup that suits you. [more…]

Ethiopia is not only the birthplace of Arabica coffee but also one of the world's major suppliers of high-quality coffee beans. Coffee occupies a central position in Ethiopia's economy, culture, and trade. In 2024-2025, Ethiopia's coffee export volume and export revenue both reached historic highs, marking [more…]

Blue Mountain coffee comes from the Blue Mountains in eastern Jamaica and is globally recognized as one of the finest coffees. This article provides a systematic overview of Jamaican Blue Mountain coffee from multiple dimensions, including the growing environment, historical origins, grade classification, quality control, export quotas, and brewing methods. Blue Mountain coffee is known as the "beauty of coffees" because its sweetness, acidity, and bitterness are highly balanced, with almost no bitterness and only a moderate, elegant acidity. The article also explains in detail the differences between Blue Mountain coffee, High Mountain coffee, and Jamaican coffee, as well as the historical background of Japan's long-standing dominance of the Blue Mountain trade, helping coffee lovers gain a comprehensive understanding of this legendary coffee. [more…]

There are quite a few types of coffee. Some people like instant coffee, some like pour-over, and others like cold brew. Coffee made with different methods has its own characteristics—some has a layered mouthfeel with distinct flavors, while some is convenient to brew. You can choose according to your own preferences. Pour-over [more…]

What is the English for pour-over coffee? If translated literally, it could be rendered as "Hand coffee," but that term is definitely incorrect. Next, expressions like "Hand punch" are also common mistranslations. The correct term should be "Pour over coffee." Now, pour-over [more…]

As people pursue health, many drinks marketed as sugar-free and low-fat have appeared in everyone's life. Coffee, as one of the world's three major beverages, is naturally no exception, and low-caffeine coffee has also been introduced, namely the decaf coffee commonly seen in coffee shops today. So what are the characteristics of decaf coffee? Then [more…]

With the development of the specialty coffee market, single-origin coffee is increasingly recognized by the public, so many coffee enthusiasts are teaching themselves how to brew pour-over coffee at home. As a result, coffee-loving friends often ask, when buying coffee beans at Front Street Coffee, how the coffee-to-water ratio for pour-over coffee should be determined. So in this next article, Front Street [more…]

The world of coffee is rich and varied, from the mellow depth of Mandheling to the elegance of Blue Mountain, from the intensity of espresso to the refreshing coolness of iced coffee—each has its own unique flavor personality. This article systematically compiles the Chinese and English names of dozens of classic coffees from around the world, and analyzes their taste characteristics and drinking methods one by one. Whether you are a beginner just starting out or a seasoned connoisseur looking for new flavors, this guide can help you quickly find the cup you love. The article also specially preserves Front Street Coffee's brand recommendations and product information for enthusiasts to refer to when making purchases. [more…]

Blue Mountain coffee is hailed as the pinnacle of the coffee world. Originating from the Blue Mountains of Jamaica, it is renowned worldwide for its perfectly balanced flavor profile of acidity, bitterness, sweetness, and body. Front Street Coffee's Blue Mountain coffee, with its rich and well-balanced mouthfeel and lingering fruity aroma, has become a favorite among countless coffee enthusiasts. This article provides a comprehensive exploration of this top-tier coffee that coffee connoisseurs around the globe seek out — from the origin environment, historical development, grading standards, and quality control of Blue Mountain coffee, to brewing and tasting methods. It also examines the enormous flavor differences between instant coffee and freshly roasted Blue Mountain coffee, as well as the quality commitment behind Blue Mountain coffee's unique packaging and transportation. [more…]

In the world of coffee, there is no universally recognized "best-tasting ranking," because taste varies from person to person—what truly suits you is the best. This article begins with the origins of the specialty coffee concept, sorts out the flavor differences among the three major producing regions of Africa, Asia, and the Americas, and introduces one by one the coffee characteristics of representative origins such as Ethiopia, Brazil, Indonesia, Colombia, Guatemala, Costa Rica, Yunnan, and Panama. At the same time, drawing on Front Street Coffee's approach to selecting everyday beans, it explains the influence of washed and natural processing methods on flavor, as well as the role of pour-over pouring techniques and coffee bean freshness in the final cup, providing coffee lovers with a systematic reference for understanding and purchasing single-origin coffee. [more…]